Cup4Cup’s story began in 2010 at The French Laundry when Lena Kwak developed a way to provide the restaurant’s gluten-free guests with a Cornet of Salmon Tartare that tasted just like the original recipe. This development was revolutionary for the restaurant as gluten-free guests could now have the same dining experience as the other guests. This innovation originally led to the idea for a ready-to-go packaged potato crisp snack. However, the chefs understood that flour, a basic household necessity, would have a greater impact and opportunities for more applications for those living a gluten-free lifestyle. The outcome was Cup4Cup—the first 1:1 gluten-free flour that eliminated complicated conversions and delivered on taste, texture and performance. Just as its name suggests, Cup4Cup replaces traditional all-purpose flour or whole wheat flour in any recipe, cup-for-cup and gram-for-gram, but you’d never know the difference. Cup4Cup also provides easy-to-use baking mixes, a library of sweet and savory recipes developed by chefs for the gluten-free community, their friends and families. With the spirit of collaboration at the heart of the brand, Cup4Cup encourages its users to be interactive and share their ideas and recipes for the benefit of the larger community.