Natural Value in 1995 with 25 products, and a mission to make natural and organic foods, and environmentally friendly nonfood's, affordable. They grew in size over the years. They added products, lost some. Have close to 200 now. They have 28 vendors as suppliers and they are looking to add 20 more who will supply them with another 150 products/They do business a little differently than most companies. They find one producer in each product category and stick with that one producer. No searching for the lowest price - they want quality products at a good price. They really and truly believe in partnerships.